Market Assessment for a New Technology

A Case Study

Back-ground Bioscience company wanted to determine market potential and ideal targeting for proprietary manufacturing technology.
Challenges
  • Client had limited knowledge of biopharma industry
  • Must determine proper segmentation and valuation of market
  • Develop targeting list
  • Define messaging content
Solution Developed plan for expert advisory board recruitment and meeting management. Analyzed various sources of market data to define ideal product types and target customer list. Constructed a market forecast and segment valuation. Customer analysis identified core elements of value story.
Result ForeRunner Strategy delivered a target product profile and prioritized target customer list. A detailed market forecast resulted in a multi-year revenue forecast for the technology. The completed customer analysis enabled refinement of the value proposition and completion of a customer “Pitch Presentation” template for future business development activities.