Launch Plan Augmentation for First-In-Class Drug

A Case Study

Back-ground A start-up biotech; one high-potential compound in Phase 3 studies; small commercial group supported by multiple consultants; product and company are building toward launch. The first launch plan lacked specifics and actionable content.
Challenges
  • Templated content not set in optimal structure
  • Strategic content, dates, interdependencies and launch synchronization were missing
  • Problems with plan utilization and task owner transition
  • Incorporate into the plan growth and expansion of the organization and its operations
Solution Existing plan was restructured and updated in consultation with internal team. Strategic content added in planning sessions and customized dashboards were designed for tracking and reporting.
Result Fully updated, integrated and expanded launch plan that bridges the gap between earlier planning and current status. “I’ve used IPL for two launches and it works! I don’t know how you can get a product to market without it.” – Chief Commercial Officer