| Back-ground |
First-in-class drug with blockbuster potential and projected to dramatically change the standard of care. Alliance partnership between two top Pharma’s.
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| Challenges |
- Most functional areas had little or no planning content
- Over 70 contributors in various functional areas and three key regions
- Alliance partnership presented unique planning and governance challenges
- Very few members of the team had launch planning experience
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| Solution |
Expert-guided planning sessions captured the functional content. Functional leaders participated in a Discovery Workshop that created cross functional awareness of key milestones and interdependencies. Plan analysis resulted in identification of gaps and processes for resolution. Plan optimization and refinement was performed by a core leadership team in a workshop environment. Customized dashboards were developed for a cross functional, joint launch leadership group. A dedicated project manager received training and the plan was transitioned.
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| Result |
Complete, integrated, 3-year launch plan delivered with customized dashboards, automated reporting tools, training and project management recommendations.
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